Built for the riders nobody built for
In 2013 Dana Petrov's mother sold her bicycle. She was 68, she'd fallen once, and she never wanted to feel that again. Every trike on the market was a medical device with a price tag to match.
So we built the one she'd actually want to be seen on — three wheels, a real motor, and a frame you can step through in a skirt or work boots.
Mobility for everyone, regardless of age or ability
Not "still able to ride." Not "despite your age." Just riders — going to the market, meeting a friend, keeping up with a grandchild on a scooter. We measure ourselves in kilometres people ride, not units we ship.
My mother sold her bike at 68 because she was afraid of falling. We built EMOJO so she'd never have had to.
How we got here
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2013
First prototype welded in a Mississauga garage. One rider: Dana's mother.
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2016
The step-through frame that became the Dexter. 200 trikes, all Ontario.
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2019
First dealers west of the Rockies. The 30-day home trial starts here.
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2022
Full lineup certified to UL2849 — one of the first Canadian brands to do it.
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2026
11,400 riders, 63 dealers, and a warehouse two blocks from that garage.